Amazon DSP is Amazon Advertising’s separate solution for enterprise level programmatic media buying. It is a demand-side platform enabling all advertisers to leverage the unique intent data, exclusive inventory, and rich insights only available through Amazon.
 

• Exclusive Amazon Audiences: With 202 million unique monthly visitors in the US alone and a 100 million+ Paid Prime members globally, the high-intent and high-quality audience data across all Amazon Owned & Operated properties can now be accessed and leveraged by all marketers.
   

• Exclusive Amazon Inventory: You can now advertise not only on Amazon owned and operated properties (Amazon.com, IMDb etc.), but also gain access to Amazon’s marketplace of 10,000+ manually curated and directly-integrated sites and apps through Amazon Publisher Services (APS).
   

• Unique Endemic Benefits: You can now advertise your products at scale while reporting on metrics unique to your Amazon selling activity. You can also access creatives that utilize your ASIN content to ensure you meet users with the same picture, price, and product that they viewed.