Campaign Manager 360 is Google’s web-based ad management system for advertisers and agencies that helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. 
 

• Native GMP Integration: Integrate CM360 natively with DV360, SA360, and GA360 to enhance data richness and access operational efficiencies that will improve performance.
   

• Studio Rich Media: Access Google’s enterprise Rich Media solution, Studio, exclusively through the CM360 integration. Reach audiences with the right message and access rich dynamic creatives insight.
   

• Comprehensive Measurement: Gain transparency into paid media with built-in attribution, reporting, and automated third-party verification. Leverage the robust attribution reporting capabilities, similar to those in GA360, across all tracked media campaigns to bring rich insights to your decision-making.