Search Ads 360 is Google’s enterprise search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
 

• Native GMP Integration: Integrate your programmatic campaigns natively across the rest of the Google Marketing Platform stack to capture added benefits such as audience, data, and attribution sharing.
   

• De-dupe Across Engines: Understand how customers interact with different engine accounts through Floodlights (firebased pixels) and take action. Dedupe conversions across engines and channels to understand the full customer journey and increase bid efficiency.
   

• Enhance AI, ML, and Testing: Consolidate manual work through advanced AI and Machine Learning, with Adaptive Campaigns and Testing templates at an enterprise level.