Analytics 360 is Google’s enterprise web analytics collection and visualization solution within Google Marketing Platform. Features include: Data Collection and Management / Data Activation / Analytics Intelligence  / Reporting /  Data Analysis and Visualization  
 

• Native GMP Integration: GA360 helps you understand how people use your sites and apps so you can take action to improve their experience. GA360 integrations go beyond Google products to include Salesforce Marketing Cloud.
   

• Drive Business Results: Leverage in-depth audience insights to create user segments and inform your digital marketing campaigns.
   

• Data-Drive Decisions: Premium capabilities enable businesses to better understand how customers interact with their brands, unlocking actionable insights that cut waste, help improve customer engagement and drive business results.