Display & Video 360 is Google’s enterprise demand-side platform enabling advertisers to run programmatic campaigns seamlessly with true end-to-end campaign management all in one place. Create dynamic and rich media creatives, reach out to premium publishers for deal negotiations, host and serve creatives,  traffic campaigns across multiple media formats, manage audiences, traffic, and pull robust reports all from DV360. 
 

• Native GMP Integration: Integrate your programmatic campaigns natively across the rest of the Google Marketing Platform stack to capture added benefits such as audience, data, and attribution sharing.
   

• Robust Audiences: Reach Google’s 1+ billion monthly users from their 7 properties seamlessly with Google’s In-Market, Affinity, and Custom Audiences. Create audiences combining 1PD, 3PD, and Google’s 2PD and leverage the audience analysis to understand overlap and additional target opportunities across 1PD, 3PD, and 2PD.
   

• Unique Inventory Capabilities:  Exclusive enterprise access to Youtube Inventory and ability to manage premium inventory deals from RFP to activation with Marketplace.